• WEL I
  • 1 Syllabus & Course Management
  • 2 Modules
    • Module 1 - Introduction
    • Module 2 - Opportunity to Create Value
    • Module 3 - Concept Development
    • Module 4 - Industry & Context
    • Module 5 - Market & Competition
    • Module 6 - Financial Intelligence
      • Essential Content
      • Sample Case
    • Module 7 - Operations & Management
    • Module 8 - Milestones, Harvest & Executive Summary
    • Module 9 - WEL Book Club
      • Sample Documents
  • 3 Leadership Labs
    • Leadership Lab 1 - Understanding Self
    • Leadership Lab 2 - Passion & Entrepreneurship
    • Leadership Lab 3 - Mentors & Networking
      • E-Mentor Process
      • Mentor Bios
      • Sample Mentor Interview
    • Leadership Lab 4 - Library Resources
    • Leadership Lab 5 - Women & Negotiation
    • Leadership Lab 6 - WEL Speaker Series
    • Leadership Lab 7 - Leadership Theory
    • Leadership Lab 8 - Effective Communication
    • Leadership Lab 9 - Women Leadership
    • Leadership Lab 10 - Leadership Styles
    • Leadership Lab 11 - Emotional Intelligence
    • Leadership Lab 13 - Pitch Perfection
  • 4 Financial Literacy
    • Essential Content
    • Sample Case
  • 5 E-Mentor Process
    • E-Mentor Process
    • Mentor Bios
    • Sample Mentor Interview
  • 6 WEL Book Club
    • Book Review Process
    • Sample Documents
  • 7 Personal Leadership Strategy
  • 8 Supplementary Readings
  • 9 Text Review & Quiz
    • Chapter 3
    • Chapter 4
    • Chapter 7
    • Chapter 9
• WEL II
  • Course Materials
  • Hot Mammas Cool Daddies Cases

WEL I: Module 5

Market and Competition